On my two anti-cult blogs dealing with Moonies and Amway, I emphasize that cults use deception about who they are to potential recruits. A recent personal experience is revealing: I was in Hollywood and a man was passing out free tickets to the "Psychiatry: An Industry of Death" Museum on Sunset Boulevard. When I asked, the man claimed that the museum was not affiliated with the Church of Scientology. A quick Google search finds that he wasn't telling the truth. Information and totalitarian cults like Scientology, Amway, and Unification are incompatible. That's why the Amway Google bomb was so powerful.
Note: This is crossposted on the Sun Myung Moon Blog.